Decision-makers pay most attention to the people who turn out. I turn people out for our clients at Crestview Strategy, and study how it's done on two podcasts. I'm also applying my approach in professional football, building software that helps clubs mobilize their communities.
I have advised G7 leaders, executives, and boards in global markets, specializing in mobilizing people into action.
Crestview is a global strategy agency with offices across Canada, the UK, Australia, the US, and the Middle East. I established the agency's campaign practice and now lead its AI capabilities as a partner.
Every business is in the business of politics, whether it likes it or not. Doing politics well usually means engaging and mobilizing the people that political and regulatory decision-makers listen to most. That's what I help clients do.
Each episode takes a book that shaped my career, or the careers of the best practitioners in public affairs, and pulls out the models you can put to work today. Deep reading and sustained attention are a growing advantage in this business. The show holds me to both, and lets me share what I learn.
I'm an Anglophile. And I'm a patriot. Both of these come together in my weekly political podcast with Andrew Percy, a former UK MP. Our two countries share a parliamentary system and, often, similar and overlapping challenges. We explore these challenges, one big topic at a time, with people much smarter than us.
Outside the top leagues, most clubs run on a fan base too thin to absorb a poor season, a lost sponsor, or a rainy Saturday. The fix, I think, looks a lot like campaign work: find the people who already care, then give them reasons to show up more often and bring someone with them. Pivitsix is the software we're building to help clubs do that.
We're early, and we're talking to people who run clubs. Get in touch if that's you.
I take on client work through Crestview Strategy. Send guest pitches and book recommendations my way, and if you run a football club, I'd like to hear from you. My shorter thoughts go on LinkedIn.
