Does November 9th, 2015 ring a bell?
If you’re of a certain era, you may remember it as the 26th anniversary of the fall of the Berlin Wall. It was on November 9th, 1989 that East Germany announced that all of its citizens could visit West Germany and West Berlin. It was an historic day, with iconic images of East Germans climbing onto the wall to celebrate with West Germans on the other side. It was a week many Canadians spent glued to their televisions. And for the better part of the next two decades, TV remained our go-to source for the day’s news.
Perhaps it was only fitting then that on November 9th, 2015, we learned that Canada’s top TV providers had already lost seven times more customers in 2015 than in 2014. How we consume news, and where we get it, has changed profoundly in the last two decades, and especially in the last five years. Gone are the days when you had to be on television to get your message out to the masses.