Bloomberg campaign: social media case study

February 03 3 Comments Category: Social Media

By far, the highlight of the week (so far) has been Jonah Seiger‘s review of Michael Bloomberg’s successful social media campaign of 2009. Jonah, founder of Connections Media, was generous in his presentation, sharing loads of insights most folks in his shoes would keep close to their chest.

Social Media Week, Day One: “Post Traumatic Twitter”

February 02 0 Comments Category: Social Media

To kick off Social Media Week in New York City, we hit up a cool loft space under the Brooklyn Bridge to discuss the future of APIs and cloud computing. Admittedly, this was the session I was least looking forward to, so I was glad we got it over with early in the week. As [...]

In NYC for Social Media Week

February 01 0 Comments Category: Social Media

My colleague Lanny Cardow and I are in New York City for Social Media Week. We’re pretty excited to hear some of the best folks in the business share their experiences in social media. It’s a jam-packed agenda and I plan to take copious notes and will share some of my findings here, so if [...]