You have to give Foursquare credit, the one-year startup is earning plenty of mainstream attention in making the case for location-based services. First they get a write up in the NYT for adding a douchebag badge to their collection of badges, now they get coffee behemoth Starbucks on board to offer location-based deals and rewards to customers.
Today, and next week, to be more precise, we will finally see the potential of social media in helping the electorate engage in dialogue with public office holders in Canada. This morning Prime Minister Stephen Harper responded to the speech from the throne by livestreaming it on YouTube. Not only is this a Canadian first, [...]
Last night we joined another 200 social media enthusiasts for Mashable’s session on the Future Journalist at Social Media Week New York. Panelists Sree Sreenivasan, the Columbia Journalism School Dean of Students, and Vladim Lavrusik, a student of Sree’s and a Mashable correspondent argued that journalism is evolving and journalists need to use social media [...]
By far, the highlight of the week (so far) has been Jonah Seiger‘s review of Michael Bloomberg’s successful social media campaign of 2009. Jonah, founder of Connections Media, was generous in his presentation, sharing loads of insights most folks in his shoes would keep close to their chest.
To kick off Social Media Week in New York City, we hit up a cool loft space under the Brooklyn Bridge to discuss the future of APIs and cloud computing. Admittedly, this was the session I was least looking forward to, so I was glad we got it over with early in the week. As [...]
“Social media is labour-intensive. In order to keep up, you need a publishing schedule.” I’ve said those words a lot in the last year to clients, in speeches, and in seminars on social media. With the New Year a mere 12 hours old, I’m taking the first step towards meeting one of my New Year’s [...]
