Those who embrace the change and adapt quickly, will benefit from these changes. If you’re waging an activation campaign, your first order of business should be to find relevant auto-generated community pages and drive your supporters to publish status updates incorporating key terms that will get their updates on the community page.
Today was the big day, a test to see how intense the anti-prorogation sentiment in this country really is and to see whether or not a “grassroots fury” actually greeted a “shuttered Parliament” as the Star exclaimed when it discovered a 25,000 person Facebook group earlier this month. I wrote last week that while the [...]
As those of you following some of Canada’s public affairs influencers (including my friend and colleague Lanny Cardow) on Twitter, will note, The Toronto Star raised quite a storm yesterday with its above-the-fold story about a Facebook group protesting Prime Minister Harper’s decision to prorogue Parliament. The problem? The Star would lead you to believe [...]
