Archive - June, 2010

Disloyalty Card Tour: Dark Horse Espresso Bar

June 05 0 Comments Category: Food, Toronto

Cross-posted to Eat My City. In April, seven independent Toronto cafés came together to form the Toronto Coffee Conspiracy (TTC). Their first project is the new disloyalty card, which encourages customers to explore quality coffee across the city. It’s a great idea, and as an obsessed coffee drinker, I welcomed the opportunity to shake up [...]

Twitter, Video and the Difference between Marketers and Public Affairs Practitioners

June 04 0 Comments Category: Social Media

Cross posted to Navigator Comments Last night, my colleague Lanny Cardow and I were invited by our friends at BizMedia to hear Scott Stratten, a self-professed Twitaholic speak about (you guessed it!) Twitter and social media. Scott is kind of a big deal in social media circles – he has over 55,000 followers, 51,000 tweets [...]