It’s been a while (over two months, to be exact), since I last updated josephlavoie.com. It’s been a busy summer on all fronts. Lots of exciting new work at the office; the wedding of my two best friends from high school; loads of new ideas for the food blog, eatmycity.ca; and most exciting of all, [...]
Cross posted to Navigator Comments Last night, my colleague Lanny Cardow and I were invited by our friends at BizMedia to hear Scott Stratten, a self-professed Twitaholic speak about (you guessed it!) Twitter and social media. Scott is kind of a big deal in social media circles – he has over 55,000 followers, 51,000 tweets [...]
Those who embrace the change and adapt quickly, will benefit from these changes. If you’re waging an activation campaign, your first order of business should be to find relevant auto-generated community pages and drive your supporters to publish status updates incorporating key terms that will get their updates on the community page.
Cross Posted to Navigator Comments If you haven’t had a chance to check in on the UK Election, you’re missing out on a buffet of social media campaign initiatives. Take policy as an example. Typically relegated to heavy text on a campaign website’s policy pages, or in bulleted lists somewhere on the home page, both [...]
You have to give Foursquare credit, the one-year startup is earning plenty of mainstream attention in making the case for location-based services. First they get a write up in the NYT for adding a douchebag badge to their collection of badges, now they get coffee behemoth Starbucks on board to offer location-based deals and rewards to customers.
Today, and next week, to be more precise, we will finally see the potential of social media in helping the electorate engage in dialogue with public office holders in Canada. This morning Prime Minister Stephen Harper responded to the speech from the throne by livestreaming it on YouTube. Not only is this a Canadian first, [...]
