Joseph Lavoie

Hey! I’m Joseph. I run public affairs campaigns for a living, obsessively brew beers on weekends, and spend my free time coaching soccer.


Crestview Strategy

I lead Crestview Strategy’s digital, campaign, and mobilization practice.  

I have more than a decade of campaign and public affairs experience, joining Crestview Strategy after years of honing my craft in the United States, Canada and abroad.

As a senior political staffer, I served Canada’s former Minister of Foreign Affairs, John Baird, before serving former Prime Minister Stephen Harper as his Director of Strategic Communications.

I’m an early pioneer in using digital platforms to mobilize voters and citizens to take meaningful action. I applied this approach with a talented team at Global Affairs Canada to conceptualize and launch Canada’s direct diplomacy efforts in Iran.

Action Against Hunger Canada

I sit on the Board of this wonderfully scrappy charity that does good work here in Canada, and abroad. We save the lives of severely malnourished children while helping communities become self-sufficient. Recognized as a world leader in the fight against malnutrition, Action Against Hunger has pursued its vision of a world without hunger for almost four decades, combating hunger in emergency situations of conflict, natural disaster, and chronic food insecurity. With more than 7,500 staff in more than 50 countries, our programs in nutrition, food security, livelihoods, water, sanitation, and hygiene, reach more than 20 million people each year. 


I’m an obsessed home brewer. Rare is the weekend that hasn’t been spent brewing a new recipe. I share many of these recipes and other resources at BeerCraftr, which is dedicated to helping aspiring brewers get started with small batch brews. If you have a kitchen, a stock pot, and some basic equipment, you can get brewing this weekend. 

Canada First Academy

When I’m not helping clients win challenging public affairs challenges, I spend my time coaching an awesome team of U8 soccer players at Toronto’s top soccer academy.


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