I'm a public affairs consultant specializing in social media. By night I spend my time cooking, symphony going, espresso drinking, and rock climbing with my wife, a talented musician and fellow rock-climber.
Disloyalty Card Tour: Dark Horse Espresso Bar
Cross-posted to Eat My City. In April, seven independent Toronto cafés came together to form the Toronto Coffee Conspiracy (TTC). Their first project is the new disloyalty card, which encourages customers to explore quality coffee across the city. It’s a great idea, and as an obsessed coffee drinker, I welcomed the opportunity to shake up [...]
Twitter, Video and the Difference between Marketers and Public Affairs Practitioners
Cross posted to Navigator Comments Last night, my colleague Lanny Cardow and I were invited by our friends at BizMedia to hear Scott Stratten, a self-professed Twitaholic speak about (you guessed it!) Twitter and social media. Scott is kind of a big deal in social media circles – he has over 55,000 followers, 51,000 tweets [...]
Facebook’s new community pages
Those who embrace the change and adapt quickly, will benefit from these changes. If you’re waging an activation campaign, your first order of business should be to find relevant auto-generated community pages and drive your supporters to publish status updates incorporating key terms that will get their updates on the community page.
UK Elections a treat for social media junkies
Cross Posted to Navigator Comments If you haven’t had a chance to check in on the UK Election, you’re missing out on a buffet of social media campaign initiatives. Take policy as an example. Typically relegated to heavy text on a campaign website’s policy pages, or in bulleted lists somewhere on the home page, both [...]
Brunch Review: Table 17
Easter Sunday rolled around the corner and that meant brunch was in the offering. Leslieville is our preferred destination for an early afternoon breakfast, if for no other reason than it’s a convenient walk from our Corktown dwelling. Having recently taken a break from our standard place, Bonjour Brioche, in favour of Sophie Mon Petit Café, we decided to continue our exploration of the Leslieville brunch scene, due west of Brioche, at Table 17.
Starbucks teams up with Foursquare
You have to give Foursquare credit, the one-year startup is earning plenty of mainstream attention in making the case for location-based services. First they get a write up in the NYT for adding a douchebag badge to their collection of badges, now they get coffee behemoth Starbucks on board to offer location-based deals and rewards to customers.
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